Los Feliz Ledger Recognizes TRG Realty’s “Can-Do Reputation”

“Our Bread & Butter”…we’ll take it, Los Feliz Ledger! Check out the latest issue of the Los Feliz Ledger for The Rental Girl‘s very own feature…we’re all kinds of giddy about it. In the interview with Ledger Columnist Kimberley Gomez, our broker and owner Liz McDonald shares how it all started:


“I was in my mid-20s, knew how to write a good ad, and related to renters’ experiences, which is what makes us good at what we do,” said McDonald.

The article describes TRG Realty as having a “solid can-do reputation”, and discusses our growth over the years into a fully fledged leasing and sales agency, specializing in helping first time home buyers purchase their first property. We love what we do and we’re glad the Los Feliz Ledger is a fan! Check out the full article here: [Our Bread & Butter] The Rental Girl







Meet Riley, A Personal Real Estate Assistant From Your Phone

Don’t have time to search through tons of sites for property listings that match what you’re looking for? Well, you most likely have time to text. Riley— a text message based service that acts as a “personal real estate assistant“, allows consumers to text their home-hunt criteria, and within 24 hours sends a list of matches, as well as the ability to schedule showing appointments. Riley is part-robot, part-human, and saves consumers an average of 3 hours. The service is currently free of charge, and doesn’t require any app download–just text (740) 478 4021 to start! 

The Rental Girl loves all things real estate and technology related, so we sat down with Riley’s creator Daniel Ahmahdizadeh to find out more about this brand new real-estate tech:

The Rental Girl: How would you best sum up Riley, and the overall company mission?

Daniel: Riley is a personal assistant for all things real estate, through text message. Riley is part-human, part-robot, and essentially people can text us to help them find their next home. We generate leads for property managers, realtors, moving companies, brokers—anyone who finds value in someone moving, for both rentals and sales throughout the country. What’s great about text message in particular is that you don’t have to download an app, which makes it accessible to say, my parents, as well as tech-savvy Millennials. The broader vision for Riley is to get brokers more business and help them make money, as well as save time and create a better experience for the consumer—so it’s a win-win for everyone.

The Rental Girl: We love it! How and when did Riley get started?

Daniel: Well on June 19th 2015, I hired a freelancer overseas and told him I had this idea and just needed a really simple website built. It took him 3 hours, I paid him $50, and it was just a static webpage with our Google Voice number on it. At the time that’s all it was, and we were responding completely manually. The next day, Riley got featured on a popular start-up website ProductHunt, which was insanely helpful for getting the number out there. We saw a ton of demand on the consumer side, so I started meeting with brokers, property management firms and move-in companies, and they were super interested in getting involved. That’s when we knew we couldn’t keep manually responding and we had to actually build something. Now the conversation is automated…think Siri but for text message. We have a big team of friends and friends of friends who are volunteering their time to get this to the next stage. Things are moving very quickly…it’s been a crazy 2 months!

The Rental Girl: A crazy but exciting month indeed! Tell us a little more about your background? Do you have any previous experience in real estate?

Daniel: Well I was born in Paris, but moved to New York at the age of one so I was basically a Parisian souvenir. I just graduated from Stony Brook University in Long Island last year, class of 2014, and I actually studied Business and Chemistry. While I was in school I worked at a few health tech startups and at a Venture Capital firm in San Francisco—so my background is not in real estate per-say. I’m thankful that we have two really great real estate brokers and real estate advisors on our team who are a major help to Riley. But I really think when we talk about real estate tech—there are a lot of archaic systems in place and it seems brokers and landlords, etc aren’t so receptive to change because the ROI isn’t that clear. With Riley, we really believe that the ROI could not get clearer. We increase conversion rates for realtors and save them time through a medium that they already actively use, text-messaging.

The Rental Girl: That’s a really interesting way of looking at it. Any recent news or updates for Riley during this preliminary launch?

Daniel: Yes, actually just this morning we released the ability for realtors to claim zip codes! So for example, let’s say you’re a realtor in the Westwood area, you can claim that zip code and all the leads that we get in that zip code will go directly to you. The ultimate goal is to increase conversion rates for brokers, and I think one of the added benefits with using Riley is that we take care of those preliminary questions realtors constantly have to ask. Are you a first-time homeowner? Do you have an agent already? Do you have a co-signer? All of these questions take up time, so we ask them for the broker, and then only send the broker leads who have answered these questions and are serious about the property. So realtors are really excited about that new feature!

The Rental Girl: Wow, that’s exciting stuff! One final question: what does the future look like for Riley? What are your biggest hopes for the company?

Daniel: My biggest hope for Riley is to be the #1 Phone Number for all things real estate. Whether you need a hostel, a rental, a sublet, a mover, a handyman—if it’s any service you need related to your home, we want to be that number. Riley is a new way to begin your home search, and we’re starting with real estate—particular with rentals and sales. Text is ubiquitous, it has international application, and we’re getting really interesting data. I think a personal assistant for real estate via text-message is going to happen in the future, and I think it’s going to be Riley!


The future looks bright for Riley! It was great getting the opportunity to talk to Daniel and learn about the beginnings of this exciting new start-up. If they’ve achieved this much in a mere 2 months, what will they achieve in the next 2 years? We think Riley has the potential to revolutionize the way we do real estate!

Now we couldn’t do all this talking without giving the service a try for ourselves. We texted Riley and were super impressed by the speed in response, friendly personality, and the multiple listing options provided. Here’s the text conversation below…



As simple as that! If you want to give Riley a try and experience one of the newest technologies in real estate, click here!

Happy Hunting,

The Rental Girl


1102 S. Redondo in Miracle Mile

Sprawling, Stunning Beauty! Immaculate Renovated Upper Duplex with Exposed Beam Cathedral Ceiling

This luxurious, sprawling, home is absolutely jawdropping! Sure, the gorgeous, immaculate facade is impressive but you will be even more wowwed by the incredible, soaring  wood beamed cathedral ceiling in the living room. The large gently arched window and the gorgeous, decorative fireplace lend  a rustic elegance. Spacious yet cozy with wonderful touches – the charming french doors lead to the large bonus room off the living room where you can yoga, write the next great american novel or do anything your heart desires! And off the sophisticated dining area with the gorgeous coved ceilng, in the sunny alcove, is a rare luxury – a butler’s pantry with a built in wine rack – how glam and utterly fabulous! And the elegant eat in kitchen is amazing. Large and roomy with warm terra cotta floors, plentiful granite counters, maple wood cabinets and brand new top of the line stainless appliances with great features. The gas range has 4 rings AND a griddle in the middle- making sure your Sunday pancakes will be a breeze. Your own laundry room and a brand new stackable washer/dryer is just off the kitchen too!

Located in beautiful, historic Miracle Mile on a gorgeous and well maintained tree-lined residential street with a friendly community. Less than a 5 minute drive to LACMA, the delightful Craft and Folk Art Museum and Larchmont Village. Just 10 minutes from The Grove and 20 from the Beach!

1102 S. Redondo, Los Angeles 90019


Approx SF: 1,645

Price: $3,450/mo

Listing by Alexis Hilton, The Rental Girl

3447 Ferncroft Road in Atwater Village

Sun-kissed Delightful Spanish Spacious Home w/ Yard & Garage

WOW what an amazing home to share! Totally detached private and spacious! You’re going to love it here! As soon as you walk in, experience the openness of this beloved home. This home has been in the family for decades, families born, raised and grew their wings to fly away. Who will be the one to create their own life time memories? It could be you!

As you saw, the outside is beautiful and immaculate. The beauty continues inside; the living room stretches right into the dining area, showing off real wood floors – nice! Dual pane windows all around fill the home with natural light, ceiling fans keep things cool, and a faux fireplace is just the place to set up candles for a romantic mood.

This kitchen has experienced thousands of delicious meals that filled happy tummies, excellent space – lots and lots of countertops, breakfast bar, pantry, built –ins all around and a fab bonus room that would be a terrific office, breakfast room and so on! Plus a laundry room with washer/dryer hook-ups! The three bedrooms have plenty of closets and the two full bathrooms were recently updated – excellent!

As if that were not enough, there is plenty of street parking, a huge driveway for several cars, a garage that’s perfect for storage AND a lush back yard with a tree! Abundant outdoor space, so you can join the neighborhood’s weekend celebrations with your own barbecues! It’s a must see!


3447 Ferncroft Rd, Los Angeles 90039


Approx SF: 1,200

Price: $3,000/mo

Listing by Ellie Balderrama, The Rental Girl

N. Ave 65 in Highland Park

Built in 1914, this pristine Bungalow is simply gorgeous. Walk up through a romantic walkway filled with greenery and step into this private, tranquil and serene space! You’ll immediately fall in love!

Enter the home, you’ll instantly be enchanted by formal living and dining area with tons of well preserved original built-ins and wood burning fireplace. All of the wood-work has been restored and the built-in cabinets dress the room so beautifully. The dining area has a built-in buffet and opens to the large open garden with french doors – to enjoy the views and breeze. The updated eat-in kitchen features the original breakfast nook and modern stainless steel appliances: stove, fridge, microwave and dishwasher. The bedrooms are good sized and the modern bathrooms have been recently updated.

The beautifully maintained garden is out of a story book with several patios, outdoor fireplace with Spanish decor and detached studio space. Lots of nooks to read under a tree, to enjoy outdoors and entertain your loved ones. Available May 1. Furnished option is available.

Located close to South Pasadena, Downtown, Silver Lake and Echo Park! This is truly a dream house so let the romance be your next home!


N. Ave 65, Los Angeles 90042


Approx SF: 1,200

Price: $2,950/mo

Listing by The Rental Girl.

1812 San Jacinto St in Silver Lake Hills

Boho Art Deco Traditional c.1951 with tons of mid century architectural details. Sited on a secluded street high above in the Silver Lake Hills. Light and bright with tons of windows throughout taking full advantage of the reservoir views. 3 bedrooms + 2.5 baths with hardwood floors throughout in the main level and a portion of the 2nd level. Brick fireplace in living room and master bedroom. Master suite w en suite and generous closet space. Laundry area perfect for fashion designer. An eclectic kitchen with stainless steel appliances and perfect for entertaining. This is a strong contender for anyone looking to be on one of the best streets in Silver Lake. Available now!

1812 San Jacinto St, Los Angeles 90026


Approx SF: 1,984

Price: $5,000/mo

Listing by Linda Chamberlain, Nourmand & Associates Hollywood

1053 S. Redondo #2 in Mid-Wilshire

This spacious and bright 3bd/2ba lower unit is in in a charming 1937 duplex is ready for you to call home! It was recently remodeled, while preserving the original charm and character of the home. Beautifully refinished hardwood floors throughout this 2,200 sf unit. Large dining room opens into the remodeled kitchen, which has a breakfast bar and stainless-steel appliances. Off the kitchen, you will find the laundry room with a washer and dryer. Relax with family and friends in the family room/den complete with original built-in cabinets. Large living room with a fireplace and amazing, large picture window. This home includes a private side-by-side 2-car garage. Great location and close to everything!


1053 S. Redondo #2, Los Angeles 90019


Approx SF: 2,206

Price: $3,600/mo

Listing by Kristin Kana, Keller Williams Santa Monica

3378 Charleston Way in Hollywood Hills

Chic Architectural located in the “Hollywood Manor” neighborhood with breathtaking mountain views. Designer interior includes Brazilian hardwood floors, vaulted ceilings, and wood-burning fireplace. Expansive 60 ft. exterior deck is perfect for entertaining. Located close to major Studios and Hollywood.


3378 Charleston Way, Los Angeles, 90068


Approx SF: 1,806

Price: $5,500/mo

Listing by Marcia Glow, Hilton & Hyland

942 Robinson St in Silver Lake

New Construction! Flexible Lease, take advantage! 4Br/4Bth 2,400sft! Short Walk to Sunset Blvd and everything Silver Lake. Possible option to purchase. 4th Bd is now a great den/media room. Newest Silver Lake creation from local notable architect John Southern & builder Unique Construction. Walk to Sunset Junction! Contemporary in design, home draws on Silver Lake’s rich tradition of Modernist architecture and innovative hillside design. Tucked into a canyon on the edge of Silver Lake’s thriving shopping district, the home keeps it’s urban edge by providing tree-lined views of L.A.’s Downtown skyline, while preserving privacy & tranquility. With a concept that steps gracefully down, the design features an open plan, but one that promotes social interaction and curated views. The upstairs sleeping area flows with a private master suite & two bedrooms slightly below, all with tree-top views. Modern yet warm, the home is destined to become a Silver Lake classic.


942 Robinson St, Los Angeles, 90026


Approx SF: 2,429

Price: $5,500/mo

Listing by Emmanuel Xuereb, 360 Realty